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Research papers

Application of corporate culture to global strategies

Shiseido Co., Ltd., the world's fourth-largest cosmetic manufacturer, was established in 1872 with a Confucian concept of aiming to discover and create new values with global resources." From its inception, self-reform efforts to always react quickly...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Yoshiharu Fukuhara
June 15, 1992
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Citation

Fukuhara, Y. (1992a, June 15). Application of corporate culture to global strategies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/application-of-corporate-culture-to-global-strategies


Research papers

Corporate culture and design management of Shiseido

It is my great privilege to speak about the corporate culture and design management of Shiseido on the occasion of this international meeting organized by ESOMAR. In the course of its 114-year history, Shiseido has built a unique corporate culture on...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Yoshiharu Fukuhara
June 15, 1986
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Citation

Fukuhara, Y. (1986a, June 15). Corporate culture and design management of Shiseido. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/corporate-culture-and-design-management-of-shiseido